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Brand concept

Branding:This idea of branding is to push forward Chinese culture and share the beauty of art.
    ‘Pushing forward Chinese culture and sharing the beauty of art with the world’ is a reflection of its core values of ‘excellence, harmony, innovation and efficiency’ in operation, and a kind of communication of the Group’s image to the public. It is also a key way for all staff to carry out the above core values, mission and vision.
    With strong will and persistence, the Group, by conducting its main business of ‘development and use of arts and crafts materials, product development and related trade, integrated logistics and services’, continues to innovate, increase supply, guide consumption, provide quality products and services to society, customers, clients and consumers, and create a unique brand image by carrying out the Group’s mission.